On May 30, 2025, Google announced the launch of its official online store in India, marking a significant step in its direct-to-consumer strategy. Indian customers can now purchase a range of Google products, including Pixel smartphones, Pixel Watch 3, and Nest smart home devices, directly from the Google Store.

Previously, Google's hardware products were available in India through third-party retailers and e-commerce platforms. The new online store aims to provide a seamless shopping experience, offering exclusive deals, timely updates, and direct customer support.

The launch is accompanied by promotional offers, including discounts on select products and bundled deals. Google's decision to establish a direct sales channel reflects its commitment to the Indian market, which is witnessing rapid growth in smartphone and smart home device adoption.

Industry analysts view this move as a strategic effort to strengthen Google's hardware ecosystem in India, enabling better control over pricing, inventory, and customer engagement. It also positions Google to compete more effectively with other tech giants offering direct sales in the region.

The official online store is expected to enhance brand visibility and customer loyalty, providing a platform for Google to introduce future products and innovations tailored to Indian consumers.