On January 20, 2026, Automobili Lamborghini announced its most successful year to date, delivering an all-time record of 10,747 vehicles globally in 2025. This achievement marks the third consecutive year the Sant’Agata Bolognese-based marque has crossed the prestigious 10,000-unit threshold. Despite a complex landscape defined by geopolitical tensions and macroeconomic shifts, Lamborghini managed to edge past its 2024 performance by 60 units, proving that the appetite for ultra-luxury, high-performance machinery remains insulated from broader market cooling.

The brand's strategic pivot toward hybridization was the primary engine behind this growth. Key contributors included the Revuelto, Lamborghini’s first V12 High-Performance Electrified Vehicle (HPEV), and the Urus SE, the plug-in hybrid version of its best-selling Super SUV. CEO Stephan Winkelmann noted that the 2025 results confirm the success of the brand’s "Direzione Cor Tauri" roadmap. By the end of the year, Lamborghini effectively became the only luxury super sports car manufacturer to offer an entirely hybridized range, a distinction that has resonated deeply with a new generation of environmentally conscious yet performance-driven collectors.

Geographically, the EMEA region (Europe, Middle East, and Africa) remained Lamborghini's strongest stronghold, accounting for 4,650 deliveries—an 8% increase over the previous year. This regional growth helped offset a slight dip in the Americas, which saw 3,347 units delivered, and a steady performance in the Asia-Pacific (APAC) region with 2,750 units. Even in specific emerging luxury markets like India, the brand maintained its footprint with 111 units, underpinned by a massive 17% year-on-year surge in the Super SUV segment alone.

The year was also punctuated by high-profile product reveals that bolstered the brand's "halo" effect. At Monterey Car Week in August, Lamborghini unveiled the Fenomeno, an ultra-limited series of just 29 units. Featuring the most powerful V12 hybrid system in the company’s history—delivering a staggering 1,080 CV—the Fenomeno served as a "design manifesto" for the brand’s future. Similarly, the debut of the Temerario GT3 at Goodwood signaled a new era for Lamborghini Squadra Corse, marking the first time a race car was entirely conceived and built in-house.

Looking ahead to 2026, the momentum shows no signs of slowing down. Customer deliveries for the Temerario, the successor to the legendary Huracán, officially began this month. Market demand for the new V8 twin-turbo hybrid has been overwhelming, with the company confirming that the order book is already filled for approximately the next 12 months. This "sold-out" status provides Lamborghini with significant revenue visibility as it enters the next phase of its electrification journey.

Beyond mere volume, Lamborghini’s 2025 strategy focused heavily on maintaining exclusivity. Chief Marketing and Sales Officer Federico Foschini emphasized that the company deliberately avoided "peaks in volume" to preserve the brand’s long-term value and prestige. By working closely with a selective dealer network and focusing on "brand-strengthening" activities, Lamborghini has managed to grow its bottom line while ensuring that every delivery remains a rare and significant event for the owner.

As 2026 unfolds, Lamborghini stands at a unique vantage point in the automotive world. With a fully hybridized lineup, a record-breaking sales foundation, and a robust pipeline of limited-series masterpieces, the Italian bull is charging into the future with unprecedented confidence. For investors and enthusiasts alike, the 10,747-unit milestone is not just a number, but a testament to a brand that has successfully navigated the most profound technological transformation in its 60-year history.