Samsung is once again setting the stage for a leap in foldable phone innovation, having recently teased the Galaxy Z Fold 7 Ultra, an “ultra-slim, ultra-powerful” iteration of its popular Fold series. This new release could mark the first time the tech giant adds the “Ultra” branding to a foldable—a title traditionally reserved for its flagship Galaxy S-series phones.

Based on early leaks and Samsung’s cryptic teaser video, the Fold 7 Ultra will offer an even more refined design, likely with a thinner chassis, less visible crease, and upgraded hinge durability. But what’s drawing the most speculation is its camera system—rumors suggest it could inherit the 200 MP main sensor from the Galaxy S25 Ultra, making it the most photography-capable foldable ever made.

The timing is telling. Samsung is expected to host its next Unpacked event in July 2025, where the Fold 7 series will likely headline the show. The teaser already hints at a new hinge mechanism that allows for a tighter close and a sleeker profile—both of which address criticisms faced by earlier Fold models.

Foldables remain a niche in the global smartphone market, but they’re rapidly gaining momentum, especially among professionals and content creators who value multitasking. With increased competition from brands like Google, OnePlus, and Honor, Samsung is under pressure to defend its leadership in this category.

What sets the Fold 7 Ultra apart—if the leaks are true—is its attempt to bridge the gap between foldables and flagships. Until now, consumers had to choose between the utility of foldables or the raw power and camera performance of Ultra phones. The Z Fold 7 Ultra may finally unite both.

For users, this means a phone that not only folds but also delivers flagship-tier performance, camera quality, and design, all in one. If Samsung delivers on the hype, the Fold 7 Ultra might just redefine what a premium smartphone can be.