Meta’s social platform Threads is expanding its focus on community-driven conversations with the rollout of new topic-based Communities. The company aims to make Threads a more interactive space by organizing discussions around shared interests such as sports, entertainment, technology, and lifestyle topics. These Communities are designed to help users discover relevant conversations more easily and connect with others who share similar passions.

As part of this expansion, Threads is also testing a new badge system to recognize highly engaged members. One of the key additions is a “Champion” badge, which highlights users who frequently contribute meaningful posts and actively participate in discussions within their Communities. The badge is meant to encourage positive engagement and reward users who help keep conversations active and informative.

In addition to badges, Threads is experimenting with profile labels that allow users to display specific interests or roles. These labels appear beneath usernames and provide quick context about a user’s focus or expertise, making it easier for others to understand their perspective in discussions. This feature is expected to enhance personalization and strengthen identity within Communities.

Meta’s push toward Communities reflects a broader strategy to deepen user engagement beyond the main feed. By offering structured spaces and visible recognition for active members, Threads is working to foster a sense of belonging and sustained participation. These updates also help the platform move closer to established community-centric networks that thrive on topic-focused discussions.

While the new features are still being tested and rolled out gradually, they signal Meta’s intention to position Threads as more than just a microblogging app. With Communities, engagement badges, and profile labels, Threads is shaping itself into a platform where conversations are organized, contributors are recognized, and users are encouraged to stay involved over the long term.